On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 22, 2015, we weighed in with opinions and insight on the following topics of interest:
- Why is it important to manage expectations with clients?
- How do you set the stage with a new client to avoid miscommunication down the road re deliverables, results?
- If a client is excited about something you think is unlikely to materialize, do you tell them?
- If you’ve had stellar results, client may come to expect it each time. How do you control?
- What do you do if, despite your counsel, your client’s expectations remain unreasonable?
- How do you balance between “the customer is always right” and giving good counsel?
- Do you have any final tips or client management secrets to share?
A few of the top tweets are highlighted below (followed by a link to the full transcript):
Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions in the comments!
In case you missed it, the #solopr chat has moved to a twice monthly schedule. We meet the second and fourth Wednesday of each month from 1-2 p.m. Eastern – a regular ritual for some of the savviest PR pros on Twitter. Anyone with a Twitter account is welcome to participate. If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro – our private Facebook group is available 24/7.
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