During the June 1 #solopr Twitter chat, independent PR pros addressed a variety of monitoring & measurement topics, including AVEs, low-cost tools, & time management tips. The following questions helped guide the conversation:

1. What is the difference between monitoring and measurement? #solopr

2. Some in PR feel married to Ad Value Equivalents (AVEs). Why are these bad, and what can replace them? #solopr

3. #solopr pros often don't have access to expensive monitoring/measurement tools. What are some of the best low-cost options?

4. Have any time mgmt tips for #solopr to handle increasing monitoring/measurement burdens (brought on with social media)?

Be sure to check out the transcript in PDF for the full discussion. Note that our previous transcript service is down, so this week’s transcript is in reverse chronological order. We’re working to find an easier to read format.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.