On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 12, 2017 we weighed in with opinions and insight on the following topics of interest:

1. If you're in the room with United, how would you counsel them? #solopr
2. How do we counsel clients in creating trust when it seems that the only thing that speaks are financial impacts? #solopr
3. About Pepsi…what went wrong here and how can companies successfully speak to relevant issues? #solopr
4. Would you count negative brand awareness as a success and counsel client accordingly? #solopr
5. Systemic failures are often labeled “PR Crisis.” How can we change that conversation & impact it internally? #solopr
6. So many companies seem in constant turmoil, is this “nothing new” but now caught on tape or something else? #solopr
7. What strategies can we employ for client listening other than social channels? #solopr

A few of the top tweets are highlighted below (followed by a link to the full transcript):

Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions in the comments and mark your calendars for the next chat on Wednesday, April 5, 2017 at 1pm Eastern.