Professionals in marketing, public relations, social media and related fields all struggle with how to measure quantitative results for clients. There are fierce debates on the metrics that matter, and how to best present ROI to clients. All communication pros utilize social media, whether supporting the function with messaging and strategy or through direct management. While most people agree that social media has value, new research from Wharton professor, Lynn Wu reveals that “only 15% of executives can quantitatively see the impact of social media on their bottom lines.” Clearly, we have a problem. In the video below, Wu discusses the study and the need for data skills.. As practitioners, we must not only be expert at the work but in translating our value for clients.
The Measurement Gap in Social Media
The Measurement Gap in Social Media
The Measurement Gap in Social Media
Data Skills Are Key to Social ROI from Knowledge@Wharton
What are your thoughts on the research? Are you confident in your data skills or is it an area that you would love further development? Let us know in the comments!
Written By Karen Swim
Karen Swim is the President of Solo PR and Founder of public relations agency, Words For Hire.
Important wake-up call regarding the attention of social networks by executives at all levels. It is recommended to pay special attention to what is said in the interview about the impact of public relations when social networks are properly used. https://goodnoon.com/media-contacts/brampton-guardian
Important wake-up call regarding the attention of social networks by executives at all levels. It is recommended to pay special attention to what is said in the interview about the impact of public relations when social networks are properly used.