Lisa Ballard

Overview

Strategic Marketing Communications, Public Relations and Analyst Relations

My unique understanding of integrated marketing communications, afforded by degrees from the Wharton School and University of Pennsylvania school of engineering, has enabled me to create successful communications programs for a variety of clients including those in the technology and telecommunications industries. In addition, over the past 25 years I have successfully implemented programs utilizing all elements of the marketing mix to achieve strategic business objectives for companies such as Motorola, Philips Consumer Electronics, AT&T, Cox Enterprises, and a variety of tech start-ups.

Services include:
Strategic counsel and planning
Branding strategies
Product/service positioning
Key message development
Target audience identification
Competitive research and analysis
Media interview training
Content marketing creation and management
Press kit audit
Corporate backgrounders
Management backgrounders
Product/service fact sheets
Press releases and media alerts
Success stories
Case studies
White papers
Contributed articles
Newsletters
Presentations
Media and Industry Analyst Relations
Product launches
Media outreach
Analyst liaison
Press blitz
Analyst tours
Relationship management
Reviews programs
Trade show facilitation
Speakers’ bureaus
Special events
Promotions
Co-ops and sponsorships
User group conferences
Seminars