Ellen Werther

Company: Ellen, Ink

Overview

With more than 20 years experience in all facets of public relations, my work has been anything but boring -- running the gamut from providing baubles for top-tier women's books and working backstage at Fashion Week on behalf of a jewelry client; creating tasting events for whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland) and boiling down client techno- and medical- speak for the layman.

I've also created consumer education programs on everything from building a home theater to living with XX (fill in your ailment of choice), and have almost reached the impossible of helping women find the jeans of their dreams.

A love for nonprofit has afforded the opportunity to create consumer education programs, most often in the field of health and well-being from the perspective of goods, services and social marketing.

MEDIA RELATIONS SPECIALIST: Think like a journalist... act like a publicist.

PRESS MATERIALS WHIZ: Putting your work into words.

MARKETING CHAMELEON: Marrying marketing objectives with PR to understand your marketing objectives and programs and implement its PR tactics to meet them