Mobile and Public Relations: Making the Most of this Untapped Duo

As regular readers of this blog know, I'm a big believer in integrating public relations across the previously entrenched silos of marketing communications. Because our job is to shine a light on marketing initiatives and communicate with our publics, PR can play a key role in bringing strategic thinking to social media, digital/interactive, advertising, direct marketing, and more.

One of the fastest-growing opportunities — which we should all be watching — is mobile. On Saturday, I presented the following  presentation that covers some of the emerging techniques PR pros need to consider (you may want to view this presentation directly on Slideshare, where you can scroll down and see the slide notes).

View more presentations from Kellye Crane.

Have you been implementing mobile technology into your strategies, and have you used it in your work with journalists? Have you seen any great examples of mobile and PR integration? Let us know in the comments!