A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult or very difficult. Put differently, four in 10 communicators have no idea what content their audiences want to read. Whoa. It...
Professional Development
5 Things to Know After Reviewing Pew Internet’s ‘Social Media Use in 2021’ Report
In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men...
3 Ways You Can (and Should) Invest in Your Business
It’s completely understandable if you’re hesitant to spend money on your business. After all, it’s unlikely you have the hefty cash reserves of a bigger company. Of course, managing spend is critical, as you always want to have a cushion for down times and...
Here’s Why the APR Accreditation Is Every Solo PR Pro’s Secret Weapon
Professional development is a large piece of your success as a solo PR pro. To provide the most value to your clients, it’s key to be aware of industry best practices and relevant techniques plus how to apply them to elevate your work. Have you ever considered...
10 PR Conferences All PR Solo Pros Need to Know About in 2021
One of the keys to being a confident and savvy solo PR pro is professional development. Yes, we know. Professional development isn’t as easy as it may have been before you went solo. There’s typically no department conference budget or boss urging you to attend...
Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros
Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with...
Joel Kessel Chat and Resources
This month we invited Joel Kessel to join us in the Facebook Group for a Live interactive session to address common challenges that solos face. Joel walked us through his own journey and shared strategies to help assess opportunities, consider how we use our time and...
Summertime is the Right Time for Business Development
Memorial Day has ushered in the unofficial start to the summer season. What does that mean for your Solo PR consultancy? Does business slow down or do you find yourself gearing up for client events? For those of us who are parents working from home, summer brings a...
How to Succeed at Networking Events
This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build and nurture...
Better Measurement and Reporting for Solo PR Pros
As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how...