Gina Giachetti

Overview

Gina Giachetti brings years of B2B and B2C technology and consumer public relations expertise to her clients, having led program and media strategy for brands including Cisco, IBM, and VMware, as well as high-growth start-ups including InsideSales.com, Adaptive Insights, and Glint. She has also worked with Food and Beverage related startups including Good Eggs and NickelDime Cocktail Syrups.

Some of the industry and technology sectors that our experience is rooted in include:

Digital Health
HR Tech
Food & Beverage
Autonomous Vehicles & Insurance
Sharing Economy
Emerging Technologies - AI, IoT

PUBLIC RELATIONS STRATEGY & EXECUTION
Every public relations program begins with understanding three things - your business goals, your target audiences, and the story you want to tell. About Communications will leverage these three pillars to create a strategy that will help your program succeed, and that is designed to help support your business goals and reach your key audiences with a great story.

MEDIA RELATIONS
Getting coverage is about more than just issuing a news release - it's about building relationships, leveraging industry trends, and having a strong point of view to share. About Communications can support your media relations needs in the following ways:

Company and Product Launches
Funding News
Thought Leadership
Industry Trend & News Rapid Response
Executive Appointments
Contributed Article Placements
Consumer and Industry Surveys

CREATIVE CAMPAIGNS & CONTENT
We love data! You may think that PR and numbers don't mix, but we find the media love to have data to create and support many of the stories they write. We can work with you to develop creative campaigns with a foundation in data, showcased through content, then amplified with social. A variety of elements we use in this process include:

Survey Creation and Fielding
Press Releases
Bylined articles
Infographics
eBooks & Graphic Reports
Social Posts & Postcards