I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and ensuring clients see the return on their investment. However, we miss fundamentals that really matter. Too often we focus on the price of what we are being asked to do, rather than asking if the “to do” is the right solution.

Check out the replay and listen to our discussion on this topic along with what you're getting wrong about pricing and how to get it right.

Want more pricing insights? Check out these Solo PR Pro resources:

Knowing Your Worth as a Solo PR Pro

How to Raise Your Rates in 2021 and Beyond

How to Charge for PR Consulting Services

Show Me the Money (PRO)

Want more advice and resources to help your freelance PR business soar? Join Solo PR Pro!