Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply them to our work. In this infographic from Salesforce Canada, you'll learn what data to analyze to improve your content marketing programs. Using these metrics you will be able to improve or make recommendations to clients using existing data. You will also be able to bridge the gap between sales and content by showing the effectiveness of messaging, always a winning client strategy. Learn more in the infographic below.

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Via Salesforce