Solo PR Pro | Successful Freelance PR Consulting

Of all the social networks, Facebook has always been the fastest-moving target, with changes and feature updates sometimes coming on a monthly – and even daily – basis. Love it or hate it, this channel continues to grow at an astonishing rate – which means it’s worth investing the effort to understand where the platform [...]

The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2.  How far does your geographical reach extend, [...]

This interview was recently published by The Center for Sustainable Journalism, and readers of this blog can join me at the upcoming Social Media Integration Conference for 20% off the early bird rates! See below for details. Center for Sustainable Journalism: What does social media outreach have in common with traditional PR, and how does [...]

During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases?  How? 2.  As a follow-up:  How much old-school b-roll are you using? Are your audiences asking for it? 3.  On which social [...]

We discussed some of the hottest topics now facing #solopr pros during this week’s Twitter chat. The questions included: 1) When do you decide to raise rates, and how do you do it? 2) What applications/services do you use for media coverage or social media measurement? 3) This week, @M_Heffernan had a blog post suggesting [...]

This week’s #solopr Twitter chat was once again a fun and informative hour. In honor of the former (and the fact that it’s April Fool’s Day), I couldn’t resist including an image that relates to an inside joke among chatters – the transcript reveals why this week’s discussion was dubbed the “fish chat” by some. [...]

As part of this week’s #solopr Twitter chat, top PR consultants discussed a wide-range of topics, addressing the following questions: 1) What wire services have you used, and which do you prefer? Is wire distribution important these days? 2) How do solos collect on unpaid bills, and can the debts be written off on taxes? [...]

This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you “fire” a difficult client without being seen as responsible for the “challenges” [...]

How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward independence. Among those who did, some highlights: @LauraScholz: I think it’s all about activating [...]

How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love post on the importance of social media, because for PR [...]