Solo PR Pro | Successful Freelance PR Consulting

Success Stories: Shonali Burke

Our latest Solo PR Pro success story is the fascinating and always engaging Shonali  Burke, ABC. Based in the Washington, D.C., area, Shonali is the IABC-accredited, award-winning principal of Shonali Burke Consulting. She blogs at Waxing UnLyrical, under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Much to her husband’s [...]

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Jason Falls on Becoming a PR/Social Media Consultant

SoloPRPro.com Speaks with Jason Falls on Becoming a PR/Social Media Consultant

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Using Social Media – Come Out from Behind the Curtain

Most PR consultants have been trained from early in our careers to work behind the scenes. We’ve typically served clients or company executives as the spokespeople, and it’s deeply ingrained that the spotlight should shine on them alone.  Today, it’s time to come out from behind the curtain. Chalk this up as yet another way that [...]

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Readying for the Upswing

Some PR consultants are facing challenging times. While there’s still lots of work to be had, in this environment clients occasionally slash their budgets mid-stream. Others are putting planned projects on hold for an indefinite period of time. When you get word of both of these happening from different clients on the same day (which [...]

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Why You Need an Online Home Base – and How to Get One

I’m afraid the time has come – some PR pros need a dose of tough love. I know you’re out there: PR and MarCom consultants with no presence online whatsoever. Many of you may have a Web presence, but perhaps it’s anemic and a cohesive strategy is lacking. Now let me scare you straight. We’ve reached [...]

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