Solo PR Pro | Successful Freelance PR Consulting

Join Us for the #solopr Chat on Twitter

We’ve talked before about using the #solopr hashtag on Twitter. Now, by popular demand, we’ve scheduled the first #solopr Twitter chat for this Wednesday, September 2, 2009, at 1 p.m. Eastern time. Prominent PR pros Heather Huhman (@HeatherHuhman) and Shonali Burke (@Shonali) will serve as the hosts for this first chat, which will focus on the [...]

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Readying for the Upswing

Some PR consultants are facing challenging times. While there’s still lots of work to be had, in this environment clients occasionally slash their budgets mid-stream. Others are putting planned projects on hold for an indefinite period of time. When you get word of both of these happening from different clients on the same day (which [...]

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Why You Need an Online Home Base – and How to Get One

I’m afraid the time has come – some PR pros need a dose of tough love. I know you’re out there: PR and MarCom consultants with no presence online whatsoever. Many of you may have a Web presence, but perhaps it’s anemic and a cohesive strategy is lacking. Now let me scare you straight. We’ve reached [...]

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Laid Off? Now You’re Free to Consult!

“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell The first time many people consider PR freelancing or consulting is the day they learn their job is no longer. If you’ve recently been laid off, or are concerned you might [...]

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End of Year Tips for Consultants

The end of the year is fast-approaching, but there’s still time to think about some of the items that should be on any independent consultant’s radar: Consider hiring an accountant – Most accountants become insanely busy as soon as the new year arrives, and many do not take on new clients after January 1. I’m a [...]

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