Solo PR Pro | Successful Freelance PR Consulting

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing,  and journalists’ social media behavior. The following questions were addressed: 1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown. 2. What’s the upside/downside [...]

During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people’s Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO and/or Profnet? Have you ever had success with either? 3.  Do [...]

During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending spam emails when you need to blast news/reach a large audience? 2. Can a [...]

During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone platform and apps for #PR? 2. Do you have any tips for getting started [...]

As regular readers of this blog know, I’m a big believer in integrating public relations across the previously entrenched silos of marketing communications. Because our job is to shine a light on marketing initiatives and communicate with our publics, PR can play a key role in bringing strategic thinking to social media, digital/interactive, advertising, direct [...]

During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness, etc. The following questions helped guide the conversation: 1. How do you decide what method [...]

This week during the #solopr Twitter chat, we discussed a variety of subjects of interest to both solos and non-solo PR practitioners alike: 1) How do you qualify the businesses you work with? Budget? Stability? 2) Is the press tour/teletour dead? Do you still recommend them to clients? 3) How can you refresh a stale [...]

During this week’s #solopr Twitter chat, we primarily discussed PressWiki – http://www.presswiki.org – a new, free tool for aggregating media contact information. We were joined on the chat by Amy Mengel of readMedia, that company that created PressWiki. In keeping with the wiki format, anyone can create an account on PressWiki and make changes, corrections [...]

During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases?  How? 2.  As a follow-up:  How much old-school b-roll are you using? Are your audiences asking for it? 3.  On which social [...]

During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including: 1. Do you have a business plan? What format, and how did you develop it? 2.  What do you think about NEWSBASIS (the PR/journo networking site)? 3.  Do you take rush jobs? Any guidelines or [...]