Tag Archive | "media relations"
Are You Ready for Faster PR?
This is the first guest post on Solo PR Pro, and it comes from popular PR blogger Scott Hepburn. Scott is a copywriter for PRstore, a full-service marketing and PR company with franchises nationwide. He blogs at Media Emerging and plays devil’s advocate on Twitter as @ScottHepburn. A blogger recently shared with me an anecdote [...]
Continue reading...Modern PR: The Next Wave
Monday, March 9, 2009
Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible – [...]
Continue reading...Modern PR: New Incentives to Behave Professionally
Thursday, January 15, 2009
We know they’re out there. The people who say they’re in PR, but they really just play a numbers game – sending as many emails as possible, in hopes of getting a small percentage of recipients to cover their clients. In fact, most of us have probably competed for business against these spammers in sheep’s [...]
Continue reading...Modern PR Series: What You Need to Know About Public Relations Today
Tuesday, January 13, 2009
The times they are a’changin. If you’re working in marketing communications or PR, you’ve no doubt encountered this already. With the now fast-changing media landscape, in many ways we’re in the Wild Wild West. The rules have yet to be established, and not everyone agrees on what the future will hold. In this atmosphere, PR-bashing has become [...]
Continue reading...44 Tools for the PR Consultant’s Toolbox
Friday, November 21, 2008
Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found most [...]
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Saturday, March 21, 2009
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