Solo PR Pro | Successful Freelance PR Consulting

“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell The first time many people consider PR freelancing or consulting is the day they learn their job is no longer. If you’ve recently been laid off, or are concerned [...]

Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible – [...]

We know they’re out there. The people who say they’re in PR, but they really just play a numbers game – sending as many emails as possible, in hopes of getting a small percentage of recipients to cover their clients. In fact, most of us have probably competed for business against these spammers in sheep’s [...]

The end of the year is fast-approaching, but there’s still time to think about some of the items that should be on any independent consultant’s radar: Consider hiring an accountant – Most accountants become insanely busy as soon as the new year arrives, and many do not take on new clients after January 1. I’m [...]

Just before Thanksgiving, the brilliant David Meerman Scott wrote a post titled “Quit your job” that garnered quite a bit of attention (most of it positive). I was taken aback, because David is truly a great thought leader in the PR space, but on his point about quitting your job “Now. Today.” – I respectfully [...]

There’s an elephant in the room – in fact, there’s an elephant sitting on this blog. It’s the economy, and it’s become a central issue for just about everyone.   Whether you’re already a PR consultant or currently in a traditional job, we should all take steps now to be better positioned in the months ahead. [...]

I decided to start Solo PR Pro because I’m often asked to recommend online resources that focus just on independent PR and Marketing Communications consultants… and I realized there really aren’t any. Solo PR Pros have a great life, and I firmly believe that more people would go independent if they knew how. Even for those [...]