Solo PR Pro | Successful Freelance PR Consulting

During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included: 1)  Does anyone have a co-op, biz partner or share office space? How’s that working out? 2)  How do you charge for full-day sessions w/a client? Hourly [...]

During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and assistants? Where/how do they work? 3) Is it acceptable to [...]

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep [...]

Those of us who’ve worked at agencies remember joining forces with co-workers to develop combined pitches before conducting media relations for feature coverage. Pitching a trend is much more meaningful when you have three or more spokespeople from different companies available and ready to discuss the topic at a moments notice. As journalists continue to [...]

Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible – [...]

Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found [...]