Picture this: You’ve set up a meeting with a prospective client, only to learn… they have never worked with a PR professional before. What do you do? Is this the right client for you? Clients that are brand new to the world of public relations can present...
client relationships
How to Set the Stage for Good Client Relationships
Effective client relationships are the foundation of a strong and healthy business and allow you to do your best work. As a solo professional, you will serve clients with different needs, preferences, and personalities, and may require different techniques to manage...
Spotting a Problem Client Before It’s Too Late
Overly challenging clients can be the bane of the existence of any consultant regardless of whether they’re relatively new to the solo life or a highly seasoned pro who’s been in business for decades. Difficult clients are not only unpleasant but can hinder your...
LinkedIn Premium, Holiday Schedules, & More
During the December 5 #solopr Twitter chat, independent PR pros discussed LinkedIn Premium, the impact of Klout scores, clients' holiday schedules, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
The Contract is Signed, Now What?
This is a guest post from Solo PR PRO member Makasha Dorsey. You've spent weeks, maybe even months, courting a potential client and then finally you get a commitment in the form of a contract. After the happy dance that you would only do in the privacy of your...
7 Ways To Build Trust With Your Clients
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Working with Kellye, you learn early on she’s smart about servicing clients. A recent project got us talking about ways to build trust after finding a new client and how vitally important it...