This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Last week, Kellye celebrated her 16th year as an independent PR practitioner. Her post, “Celebrating 16 Years And Counting,” called out three key lessons for those wishing to commit to a solo career path. I think her points are important to remember. [...]
I had the pleasure of speaking with Matt Hicks, former Social Media Manager with Facebook. As you can imagine, Matt is full of insight into how brands can better use their Facebook Pages to connect with audiences with the goal of developing relationships. This interview followed Matt’s presentation on “Thinking Beyond Likes” – it’s on [...]
The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links to request an invite. During the October 12 #solopr Twitter chat, independent PR pros discussed new business for 2012, working from [...]
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. In last weeks’ #SoloPR chat, we talked about the circumstances in which an indie consultant might elect to decline a work offer and the best ways to handle communicating a “No, thank you” decision to the potential client. A few of my [...]
In the year 1995, Google hadn’t been invented yet, the then-admired Mel Gibson won the Academy Award for best director (Braveheart), and grunge goddess Alanis Morissette won the Grammy for best album (Jagged Little Pill). In November 1995, Crane Communications, LLC was born. If I’d given birth to a human baby (rather than a virtual, [...]
We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.
During the November 9 #SoloPR Twitter chat, independent PR pros discussed the pros/cons of working beyond normal business hours, criteria for declining or referring work, and more. Specifically, the following questions were addressed: Does it ever make sense to pull an all-nighter? Why or why not? When do you say “I can’t” or “I don’t” [...]
As a follow-on to our recent discussion during the #SoloPR Twitter chat, this guest post is from Atlanta-based #SoloPR community member Tiffany Rogers. As a solo public relations professional, people always ask me, “What is PR, and what exactly do you do?” Depending on the person I am talking to I give them one of [...]
It’s a common discussion in the Solo PR community: how much does online popularity matter when it comes to business success? And are these online relationships really friendships? When one of the industry’s top bloggers (and my good friend), Beth Harte, chose to sunset her blog The Harte of Marketing this summer, I was interested in hearing [...]
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