This is a guest post from Alan Cohen of Acts of Balance
The life of a solo PR practitioner can be isolating. Alone in your office or home, without the stimulation of colleagues and the energy of a busy office or institution, it can be a challenge to maintain your positive energy and stay motivated.
For those who chose that route because of all the benefits it offers – being your own boss, choosing your own clients, setting your own schedule – there are a number of ways to stay sharp and positive:
- Attitude is everything! Believe in yourself and the work that you are doing and don’t let negative people get you down.
- Surround yourself with positive people – clients, friends, family, partners. Working with clients who are passionate and excited about what they do and who have reasonable expectations of what you can do for them will keep you motivated and interested. Friends and family help to keep you grounded, and their faith in you is invaluable. A good job coach can also help you to remain motivated and to focus on your goals, both professional and personal.
- Speaking of goals, focusing on short-term, realistic goals will also help to keep you motivated. Think about your client load, their expectations, and how much work you can reasonably handle without driving yourself crazy.
- Be realistic about your strengths as a PR practitioner and reach out to others to help you with everything else. Better to hire talent than expose your own weaknesses.
- As you work with clients to help them achieve their goals, keep your own goals in mind. Visualize what you want to accomplish and remain faithful to that. Focus on the larger goals.
- Keeping a positive attitude can be difficult when things don’t go exactly as planned. Take time to work through the negative feelings, realizing that they are temporary, and work at getting back to a positive place.When things don’t work out as planned, turn disappointments into opportunities for growth. Learn from failure and use it to build success.
- And finally, be good to yourself. Take time for friends and family. Step away from the computer. Put down the Blackberry. Eat well, get enough sleep, and indulge your passions. Nourish yourself.
What are your favorite ways to stay positive and motivated?
Alan Cohen, President of Acts of Balance Executive Coaching, has more than 25 years of experience in business, including public relations, marketing, human resources, training and development. As a certified executive leadership and career coach, Alan works with creative professionals from various industries, including public relations, marketing and the media, to help them better navigate the ever-changing landscape of their businesses and to achieve greater success, fulﬁllment — and balance.