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During the July 20 #solopr Twitter chat, independent PR pros shared insight on blog etiquette, overseas scandals, & working with subcontractors. The following questions helped guide the conversation: 1. I have a new personal blog. Not sure if I need to do a separate blog for PR/prof voice. Would rather not. Suggestions? #solopr 2. We’ve [...]

When I attend conferences and events, read blog posts, and watch others’ pontifications, I always pay attention to who they are quoting/citing. Having done this in the social media marketing space for several years, I’ve noticed that there are three people from whom many of the ideas you read flow: Valeria Maltoni, Jeremiah Owyang or [...]

During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox’s recent change in terms of service. The following questions helped guide the conversation: 1. Post by @vanessacamones said “Say No to Silicon Valley’s Bully” http://ow.ly/5y1Xv re: M. Arrington- thoughts [...]

You may have heard that Google+, a new social media service from Google, was unveiled last week (not to be confused with the +1 button, which Google also released recently). In the wake of an avalanche of press coverage, you may want to do what I always do: take a slow and steady, wait and [...]

During the June 29 #solopr Twitter chat, independent PR pros shared insight on finding subcontractors, entering PR competitions, & using group auto-sharing tools. Specifically, the following questions were addressed: 1. Have you used eLance or similar sites to find *subcontractors*? Success/fail? #solopr 2. What is the best way to enter PR competitions without revealing confidential information of your [...]

I don’t usually do an entire post on one particular tool, but on the recent #solopr Twitter chat (held each Wednesday, 1-2pm ET), we discussed group automation tools, specifically Triberr. I’ve shared my feelings about Triberr via comments on numerous posts, and – with some encouragement from the community – it’s time for me to [...]

During the June 22 #solopr Twitter chat, independent PR pros discussed social platforms, tricky client situations, and innovative PR techniques. The following questions helped guide the conversation: 1. With the growing number of online/social platforms, how do you pick & choose your participation? #solopr 2. Some clients say one thing and mean another. How do you deal w/poor [...]

During the June 15 #solopr Twitter chat, independent PR pros shared insight on reporter etiquette, solo PR dress codes, and influencer identification tools. Specifically, the following questions were addressed: 1. Orig asked on the LI group- http://linkd.in/kArPXz -do you send a thank you email to reporters who cover your clients? #solopr 2. Do you “dress” [...]

During the June 8 #solopr Twitter chat, independent PR pros discussed business goals, referral systems, client red flags, and more. Specifically, the following questions were addressed: 1. We’re almost at 2011 half-way pt. How is everyone doing on their business goals? #solopr 2. Are you using a referral system or relying mostly on ad hoc [...]

During the June 1 #solopr Twitter chat, independent PR pros addressed a variety of monitoring & measurement topics, including AVEs, low-cost tools, & time management tips. The following questions helped guide the conversation: 1. What is the difference between monitoring and measurement? #solopr 2. Some in PR feel married to Ad Value Equivalents (AVEs). Why [...]