Solo PR Pro | Successful Freelance PR Consulting

10 Foolproof Excuses to Network and Reconnect

We’ve all been there: one day we look up, and we haven’t done our professional networking in a while. But if you haven’t spoken to a contact since the last millennium, what excuse can you use to reconnect? Of course, if you have a great relationship with one of your former clients it’s easy to pick [...]

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What Are You?

During this week’s #solopr chat on Twitter, we had a lively conversation that included the pros and cons of the various labels we use for ourselves. Is it better to position oneself as a consultant, freelancer, independent contractor, or some other title? This discussion made clear that there are many different perceptions and connotations, often changing [...]

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Parting Ways with a Client, and More

As part of this week’s #solopr Twitter chat, PR consultants offered insights on a variety of important issues, including the following: 1) Do you provide a client with a variable rate sheet, or just say “this is what I charge?” 2) How are other #solopr pros creatively using their Web sites for self promotion? 3) What do you [...]

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To Free, or Not to Free

During a recent #solopr chat on Twitter, I made the following statement: Remember: it’s worse to work for free than to not work at all. While many pros agreed with me, some had serious questions about this advice (below). But aside from new business opportunities (which are unpaid in virtually all cases), working for free can often [...]

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Lessons Learned

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients? 3) How [...]

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