introverted business owners

The Introverted Solo PR Pro: Not an Oxymoron

You’re starting your new public relations business. You have the required talent and initiative. There’s just one thing: you’re also an introvert. This hasn’t stopped you from excelling in your field, or even developing new business. Building a business that’s all yours, where you are the face of the brand? This brings a whole new meaning to “get comfortable with being uncomfortable.”

We know you’ve got this but here are some tips to keep nearby:

  1. The beauty of going solo means you get to choose what your business looks like, how it functions and how you work with clients and team members. We are all here thanks to the IoT, use that to your advantage.
  • Seek out team members who complement your personality. Consider starting a partnership with someone who is more of an extrovert. Then divide and conquer!
  • You won’t be able to completely avoid in-person interaction but there are plenty of online networking opportunities. Many co-working spaces have online communities where you can get business leads, learn a new skill, or meet professionals in other sectors with whom you might never otherwise cross paths.
  • When you do attend in-person events or meetings, avoid the drain of creating small talk by asking the other person a question about themselves or their work.
  • Self-care is essential. You likely already know this. It may feel counterintuitive, but schedule time to recharge and exercise. The additional load of working on your business and in it requires that you take care of yourself.

Remember, one of the perks of Solo PR Pro membership is our members-only private Facebook group. Learn more about it.

This post was written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC . Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.

Photo by Tim Gouw on Unsplash