As small business people, we need to take an honest look at the time we’re willing to invest. Do I have the time to help someone learn more about public relations or would I rather pay someone to go away and get the job done?
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Do We Have Collective Power?
This is not your typical “vote for my panel” blog post (well, not exactly), but I do have a session in the South by Southwest (SXSW) Panel Picker this year. The Panel Picker process is often maligned as a popularity contest that requires potential speakers to pimp,...
Share Your Resolutions
One of the greatest things about the Solo PR community is the support and inspiration we share here. On a recent #solopr Twitter chat, some suggested that we share our New Year’s resolutions here on the blog – fun, serious, and everything in-between. As we countdown...
When to Tap Your Network
One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1) How do you handle...
Success Stories: Narciso Tovar
Having recently established himself as full-time Solo PR Pro, Narciso Tovar of Big Noise Communications has more than 13 years of public relations expertise with a remarkable track record. He considers himself both a teacher and student in external communications and...
We’re a Band of Brothers (and Sisters)
Those who aren’t independent consultants might think there is rivalry and discord among our ranks. After all, aren’t we competing against each other? Wouldn’t a little back-stabbing be expected? In fact, nothing could be further from the truth. The reality is...
Cherish Your Champions
This week is Thanksgiving, and we’ll all be taking stock of the many things we have to be thankful for. For those of us who love Claire Dalrymple Watkins, this week will also mark one year since we lost this magnificent young woman to breast cancer. But this post...