strategy

10 Foolproof Ways to Waste Money on PR

There's yet another anti-PR article making the rounds, and this time it was printed in none other than the New York Times. When I first saw it, I thought it lacked substance and hoped it would go away. But like any anti-PR article in a major publication, this thing...

Managing Your Solo PR Business

As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, including the following: 1. A community member wanted to discuss @ginidietrich's post: It's Time to Rid PR Firms of the Billable Hour. What do you think of...