Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content...
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#SoloPR Topic Chat: Journey to the Future
Mary Meeker's 2016 Internet trends report is out and, as it has every year, it has inspired a great deal of discussion. The 213-slide presentation is definitely worth a read, as it has broad reaching insights that impact sectors beyond technology. Forecasting is...
#SoloPR Topic Chat: Your Career Track as an Entrepreneur
The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth. As a...
Marcom, Free Work and Spotting the Fakes
This week highlighted that, as an independent pro, you not only get to color outside the lines but decide where the lines are drawn. During the March 26 Solo PR chat, independent communication pros discussed the following topics of interest: What's the difference...
Chat Recap: Holiday Gifts, Financial Management and Battling Overwhelm
The weather outside is frightful but solo chats are delightful. During the November 13 #solopr Twitter chat, independent communication professionals warmed their hands in a virtual fireside chat as they discussed the following topics of interest: Do you send...