You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and …
5 Solo PR Pros Share What To Do When Business is Slow
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for …
5 Tips to Set the Table for Success in the New Year
In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in …
The Case for Consistent Business Development
Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients. …
What Solos Can Do When Business is Not Good
You took a leap and started your own business. You relished the freedom to create work on your own terms, choosing the type of work you do and how you are compensated for it. Why didn’t I do this sooner, you ask silently, as you …
When a Client Becomes Somebody You Used to Know
At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house. At other times, …
Resolve to Improve Your Business in 2017
This time of year finds many people considering how they can improve in the new year. We look at our personal and professional lives and reflect on the changes that we can make to help us become better versions of ourselves. In this post, we …