When you think of the value of your solo PR business, what do you include? The results you get for your clients, the revenue you bring into the business and the salary you are able to pay yourself and your team are all likely to top the list. But do you ever...
Lessons from a Cobbler
Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR, recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. In this account,...
The Business and Client Advantages of Being Solo
Solo and solo plus professionals may sometimes feel that size is a disadvantage. After all, RFPs often seem written for large agencies and some clients will not even consider small shops assuming that they don’t have the resources to manage big brand accounts....
Have A Hero In Your Corner You’d Like To Thank?
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Last week, Kellye celebrated her 16th year as an independent PR practitioner. Her post, “Celebrating 16 Years And Counting,” called out three key lessons for those wishing to commit to a solo...