small business

Lessons from a Cobbler

Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR, recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. In this account,...

The Business and Client Advantages of Being Solo

Solo and solo plus professionals may sometimes feel that size is a disadvantage. After all, RFPs often seem written for large agencies and some clients will not even consider small shops assuming that they don’t have the resources to manage big brand accounts....

Have A Hero In Your Corner You’d Like To Thank?

This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Last week, Kellye celebrated her 16th year as an independent PR practitioner. Her post, “Celebrating 16 Years And Counting,” called out three key lessons for those wishing to commit to a solo...