This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The …
The Opportunities You May Be Missing
In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. This often means tailoring efforts to tasks, outlets and audiences that will deliver the highest ROI. However, this approach is not always …
4 Tips to Get Newsworthy Topics Out of Clients
This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing agency in Chicago that provides SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online …
What PR Pros Should Know About the 2017 State of the Media Report
In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. The issue of trust, however is not confined to public …
Chat Recap: Elevators, Beaches, Control and Taking the High Road
On May 14, independent communication pros representing a broad range of industries gathered for the weekly #solopr Twitter chat. These diverse pros discussed the following topics of interest: What do you do when you have to work w/another agency as part of client assignment, and they …