The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.” Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from …
When Things Don’t Go According To Plan & More
During the January 16 #solopr Twitter chat, independent PR pros discussed unexpected client issues, time tracking software, & Lance Armstrong’s PR crisis. Specifically, the following questions were addressed: When something isn’t going according to plan, do you tell the client asap, or wait ’til you …
The Best Content and Social Media Calendar Templates
Managing content and the conversations around it have always been part of the PR job description. But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations. While there are some tools that …
Meeting with Clients, Raising Rates, & More
During the May 23 #solopr Twitter chat, independent PR pros discussed meeting with clients, managing a move, & raising rates. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights – 5/23/2012 Be sure …
Working all the time to get ahead is a fool’s game
As self-employed consultants, we have to take breaks and vacations whenever we can get them (something I’ve been remiss in doing for a while). So when I was invited to speak to the Coastal Carolinas chapter of the American Advertising Federation this week, I made …
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story …
Collaborative Project Management Tools You Should Know (Part Three: Paid)
By Kellye Crane and Heather Rast PR consultants that move away from excessive team emails and adopt a useful solution for collaborative project management are able to take on bigger and more lucrative client work. In this series, we help you make sense of the …
Get In Early On Our New Solo PR PRO Member Site!
We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.
Secret Method to Tracking Time
There are many electronic systems available to help independent consultants track their time. But here’s a secret: some of us still find that we like our old-school paper-based methods best. Many in the Solo PR Pro community have asked what I use — in this …
Thanking Our Unsung Heroes
Today is my wedding anniversary. It doesn’t even seem possible, but my husband and I have been together for 19 years, and married for 15. This anniversary feels like a big one, and I’d like to take this opportunity to thank him for being the …