As small business people, we need to take an honest look at the time we’re willing to invest. Do I have the time to help someone learn more about public relations or would I rather pay someone to go away and get the job done?
guestposts
On the Path
The amazing Jennifer Spivak started with us as an intern and continued as a community assistant – her energy and drive have truly been a constant inspiration! As she continues down her path toward becoming a full-time independent consultant, Jennifer’s decided to...
How to Make Your Client Successful: PR, Politics and Social Media
This is a guest post from Mary Ellen Miller, President and CEO of MarketingMel. Dan Eldridge, a highly successful local businessman, called me seemingly out of nowhere one day to tell me he was planning to run for County Mayor in Washington County, Tennessee. This...
Setting Rates: A Field Guide
This is a guest post from Greg Brooks, principal of West Third Group. What should you charge? More to the point: Why aren’t you charging more? It’s a surprising blind spot – not just because otherwise smart practitioners get it wrong, but also in the sheer breadth of...
PR Consulting Clients Want Specialists
This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble. Once the sky started to fall and clients such as Neopets.com...