Recently Google updated their guidelines on links specifically calling out press releases. The update has caused some confusion among PR professionals. We asked SEO pro, Jon Rognerud to help explain the changes. Keywords, content, and links are paramount to success in search engine optimization (SEO). …
Video Production, Google+ Hangouts, & More
During the January 9 #solopr Twitter chat, independent PR pros discussed producing low-budget videos, leveraging Google+ hangouts, managing a sudden workload increase, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights …
Olympic Coverage, the Future of Google+, & More
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights …
Balance, Google+, & More
During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance family and work? #solopr …
Getting on Board with Google+
Regular readers will recall that I suggested a taking a wait-and-see approach to Google+ when it first launched (especially since the search giant has a less than stellar track record when it comes to social). Though it’s no panacea, the verdict is in: if you …
It Pays to Wait
You may have heard that Google+, a new social media service from Google, was unveiled last week (not to be confused with the +1 button, which Google also released recently). In the wake of an avalanche of press coverage, you may want to do what …
Why You Need an Online Home Base – and How to Get One
I’m afraid the time has come – some PR pros need a dose of tough love. I know you’re out there: PR and MarCom consultants with no presence online whatsoever. Many of you may have a Web presence, but perhaps it’s anemic and a cohesive …