Pondering Pay for Performance

This is a guest post from Alison Kenney of KPR Communications. Recently I met and won over a new client (thank you) but was surprised when presented with a contract that offered bonus payments for achieving media coverage (in addition to a decent monthly retainer). …

Proposals, Pricing and More

As part of this week’s #solopr Twitter chat, pros in PR consulting offered advice on two key issues in running your business, addressing the following questions: 1. As discussed in today’s Solo PR post, have you used value/fee-based (rather than hourly) pricing? Experiences? 1a. For …

Setting Rates: A Field Guide

This is a guest post from Greg Brooks, principal of West Third Group. What should you charge? More to the point: Why aren’t you charging more? It’s a surprising blind spot – not just because otherwise smart practitioners get it wrong, but also in the …

Focusing on Research

Research plays a key role in any public relations or marketing communications program, and independent practitioners can face special considerations. During this week’s #solopr Twitter chat, we discussed these issues: 1. When you get a new client, what kinds of research do you do first …

May 19 Chat Transcript

During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included: 1)  Does anyone have a co-op, biz partner or share office space? How’s that working out? 2) …