In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men...
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Facebook Business Page Updates: What Solo PR Pros Need to Know
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. and remains popular across all demographic groups (according to 2018...
Monetizing Media Mentions with Facebook Retargeting
by Jennifer Spivak A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. The woman, who ran an e-commerce business on Shopify, wanted to know if there was a way to use...
Mastering the Facebook Pixel for More Profitable Ad Campaigns
Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. And let’s be clear – this is a mistake that’s costing you money. Facebook is literally asking...
Chat recap: Publication Promises, Pay-to-Play and Hyperbole
During the April 16 #solopr twitter chat a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Have you ever promised a client coverage in their chosen publication in order to win their...
Chat Recap: Finding Balance, Facebook, Pitching and Best of 2013
In the final chat of 2013, independent communication pros discussed the following topics of interest: How do solos stay balanced? E.g., how do other solos keep work from taking over their lives? #solopr Facebook organic reach has declined. How are you managing for...
Tips for Facebook Ads & More
During the March 20 #solopr Twitter chat, independent PR pros discussed cloud-based email, advice for new grads, tips for Facebook Advertising, and working with consultants across time zones. In addition to the downloadable transcript in PDF, the following highlights...
The Pros and Cons of Facebook Mobile vs. Desktop
Facebook’s mobile platform is fast-growing and offers unique opportunities, and many marketers are learning to capitalize on this dramatic change in use. Using paid tools or the Facebook Power Editor Chrome Extension, you're able to specifically target mobile users...
Who you like on Facebook impacts your personal brand
On Facebook: -Do you want to declare your love for household product samples on a daily basis via “Women get it free”? -Would you tell all your friends to "SHOP SALE" at Levi’s online store? -Do you want everyone (including people you don’t know) to be aware you’re...
Wikipedia Entries, Professional Associations, & More
During the August 8 #solopr Twitter chat, independent PR pros discussed overactive social media users, tips on creating Wikipedia entries, best practices for promoting a book online, and the benefits of joining professional associations. In addition to the...
Press Release Distribution, Belvedere’s Facebook Problems, & More
During the April 4 #solopr Twitter chat, independent PR pros discussed press release distribution, the Belvedere Vodka Facebook issue, and finding inexpensive graphic design services. In addition to the downloadable transcript in PDF, the following highlights some of...
Need Facebook Timeline Cover or Logo Help? Emergency Cheats Here
As you probably know, Facebook’s new Timeline design went live for everyone – like it or not – this week. If you're like me and you got a panicked phone call from a client at the last minute, asking for help on their Facebook timeline images, or you procrastinated on...
Facebook Timeline for Pages, Blog Commenting Systems, & More
During the February 29 #solopr Twitter chat, independent PR pros discussed Facebook's Timeline feature for brand pages, the best (and worst) blog commenting systems, and what solo PR pros are doing this year to leap forward. In addition to the downloadable transcript...
What Can Brands Do After The Facebook “Like”? [video]
I had the pleasure of speaking with Matt Hicks, former Social Media Manager with Facebook. As you can imagine, Matt is full of insight into how brands can better use their Facebook Pages to connect with audiences with the goal of developing relationships. This...
Facebook Announcement Recap Roundup
Of all the social networks, Facebook has always been the fastest-moving target, with changes and feature updates sometimes coming on a monthly - and even daily - basis. Love it or hate it, this channel continues to grow at an astonishing rate - which means it's worth...