entrepreneur

How PR Pros Can Find Their Secret Sauce

No one does PR like you. Communication professionals can learn from the same books, utilize the same tools and speak the same language, but each of us will have a unique way of practicing our craft. Running your own business illuminates those differences. You have the...

Spotlight on a Solo PR Pro: Meet Doug Levy

You could say Doug Levy was born to work in the media and communications industry.  He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes.  “I was that first grader who...

Spotlight on a Solo PR Pro: Meet Susan Stoga

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year.  Upon...

Spotlight on a Solo PR Pro: Meet Michael Ares

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in...

Spotlight on a Solo PR Pro: Meet Ellen Werther

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick.  Although she was only somewhat...

Groundhogs, Grey Days and Creating Your Own Spring

Punxsutawney Phil did not see his shadow and we are in for an early spring. But Solo PR Pros need not rely on the fickle predictions of a rodent to predict the forecast for their business. Listed below are three things that you can do to ensure that you have spring...

Guilty Pleasures with the That Solo Life Podcast

In this week's episode of That Solo Life what did we decide to cover? Not working! Solo PR Pros work hard – and we love it – but we also need our down time, time to decompress and recharge. It’s essential if we’re going to stay at the top of our game. The key to...

Solo PR Pros Pick Best Apps for Running a Business on the Go

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work...

Sometimes Your Best Response Is to Let Go

This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA. We’re always...

#SoloPR Topic Chat: Your Career Track as an Entrepreneur

The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth. As a...

It’s Not Me, It’s You

Once upon a time, you boldly walked away from a job and opened your own business. Whether your office was a corner table at Starbucks, or your kitchen table, you were creating work on your own terms and it was thrilling. You were energized by the freedom and...