We are all storytellers. Story strategist and fellow solo PR pro Lisa Gerber understands the power of a great story. As the owner of Big Leap Creative, she works with purpose-driven leaders who want to make the world a better place, helping them to articulate...
creative storytelling
Fine Tuning the Story
Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts. The VHF dial,...