In episode 15 of the That Solo Life podcast we were joined by fellow Solo PR Pro, Dr. Lori Baker-Schena. In addition to the solo practice she founded in 1987, which she continues to this day, Dr. Baker-Schena is the co-founder of LeadHERship Consortium, working …
The Case for Consistent Business Development
Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients. …
Weird Prospective Clients & More
During the June 12 #solopr Twitter chat, independent PR pros discussed weird prospective clients, planning for business support, and working when the weather’s nice outside. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the …
Forming an LLC, Mentoring Others, & More
During the June 5 #solopr Twitter chat, independent PR pros discussed becoming an LLC, mentoring other solos, handling a viral embarrassment, and charging for referrals. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the …
Pitching Freelance Journalists & More
During the May 29 #solopr Twitter chat, independent PR pros discussed pitching freelance journalists, handling MIA clients, and sending out new business proposals. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story “#SoloPR …
Content Providers, Hiring Biz Help, & More
During the May 15 #solopr Twitter chat, independent PR pros discuss journalists as content providers, hiring subcontractors, and best practices for using LinkedIn ads. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story …
Replacing Tools for Chat Tracking, Where to Get Top Industry News & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
Brushing Up on In-Person New Business Presentations & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
How to Sound as Professional as Your Services When Networking & More
During the April 17 #solopr Twitter chat, independent PR pros discussed ways to convey professionalism at networking events, how to incorporate blogger outreach in PR plans, and thoughts on American Airlines’ recent apology video on YouTube. New and established PR consultants alike offered insights on …
How to Handle Losing a Client & More
During the April 10 #solopr Twitter chat, independent PR pros discussed experiences working with business coaches, dealing with losing a client, and becoming a more effective delegator. New and established PR consultants alike offered insights on the following questions: Have you used a business coach? …