business development

How to Master Sales as a Solo PR Pro

This post was originally published on 10/1/2019 and has been lightly updated. In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR...

Live Stream to Build Your Brand

Written by Michelle Kane Have you been thinking about live streaming as a method to build your brand and develop new business? Not that we want to grant the COVID-19 pandemic any credit for being a positive force, but this crisis has quickly placed us in an...

How Solo PR Pros Can Weather Economic Storms

As a Solo PR Pro, negative predictions about the economy can be unsettling. However, many solos have not only survived in a terrible economy but thrived. In fact, a downturn can be a boom period for Solo PR Pros, with companies needing the expertise and efficiency...

How to Own the Sales Process

In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some...

10 Reasons You Should Consider Starting a Podcast

Many solo PR pros get the majority of their business from referrals. However, business development is essential to sustaining a healthy business that continues to give you freedom to serve the clients you choose to serve. There are so many avenues to developing...

5 Sources of New Business Leads for Solo PR Pros

A common challenge with new and seasoned solo PR Pros is developing new business. For many consultants, referrals are a primary source of new business, and that is great! However, it is unwise to depend solely on the generosity of your network. As the old saying goes,...

Summertime is the Right Time for Business Development

Memorial Day has ushered in the unofficial start to the summer season. What does that mean for your Solo PR consultancy? Does business slow down or do you find yourself gearing up for client events? For those of us who are parents working from home, summer brings a...

7 Tips to Manage a Business Slump

Business slumps can be a natural part of the business cycle but whatever the cause it's never fun to endure. If your business is currently facing a downturn there are a few things that you can do to turn your business around and get to the other side. When your...

The Case for Consistent Business Development

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients. Getting that...

Why Selling Yourself is Hard and What to Do About It

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. Selling is...

Land More Clients: Free Solo PR Pro Webinar

One of the first questions asked by those considering making the leap to a solo career, is "how do you get clients?" As your business progresses you will continue to ask varying versions of that same question. How do I grow my business? What are the best methods to...

Put Proactive Business Development on Your Agenda

When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end....

5 Summer Survival Tips for Solo PR Pros

Hello Summer! Hot temperatures and long days result in a slower pace for most businesses, and that includes Solo PR Pros. In this post, we share our top tips on using the natural slowdown of the season to race ahead in your business. Read on for our Top 5 summer...

Top 10 Ways To Find Clients

As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We've talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every...