During the October 23 #solopr Twitter chat, we discussed the following topics of interest to independent communications professionals: 1. Are you working with clients on 2014 budget/plans? Are budgets going up/down? Adding or subtracting projects? 2.What business...
blogger relations
How to Sound as Professional as Your Services When Networking & More
During the April 17 #solopr Twitter chat, independent PR pros discussed ways to convey professionalism at networking events, how to incorporate blogger outreach in PR plans, and thoughts on American Airlines' recent apology video on YouTube. New and established PR...
Generalist/Specialist, Image Consulting, & More
During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro...
Blogger Outreach, Klout Scores, & More
During the September 21 #solopr Twitter chat, independent PR pros shared insight on blogger outreach programs, Klout scores, the Netflix saga, & more. Specifically, the following questions were addressed: 1. When you build a blogger outreach program and compile...
Blogger Outreach & Earning What You’re Worth
During the September 7 #solopr Twitter chat, independent PR pros shared insight on blogger outreach strategy and getting paid what you're worth. The following questions helped guide the conversation: 1. A major PR firm recently lured food bloggers to an "exclusive...
Blacklisting, Dropbox, & More
During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox's recent change in terms of service. The following questions helped guide the conversation: 1. Post...
Blogger Research, Expectations, and more
During the #solopr chat on Twitter this week, top pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. Media and industry publications are quick to use the term "PR disaster." In your experience, what really...
New Tool for Media Relations Collaboration
Those of us who’ve worked at agencies remember joining forces with co-workers to develop combined pitches before conducting media relations for feature coverage. Pitching a trend is much more meaningful when you have three or more spokespeople from different companies...
Blogger Relations – from a Blogger’s Perspective
Blogger relations is an activity only growing in importance for PR pros as the media landscape continues to shift. When bloggers speak on the topic, we often hear cranky pronouncements about the uselessness of PR people, which can too easily be written off as the...