#SoloPR Topic Chat: What do you do with a piece of news?


#SoloPR Topic Chat: What do you do with a piece of news?

Jun 23, 2015 | Chats

#SoloPR Topic Chat: What do you do with a piece of news?

Jun 23, 2015 | Chats

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Be sure to checkout the re-cap post for this chat – which includes highlights and the full transcript – here.

A part of your role as a professional communicator is to make sure your client’s messages are visible to their identified audiences. Whether you manage the occasional press release or have a practice that engages in heavy media relations, if you're in PR it's important to know what to do with a piece of news.

Of course, when it comes to media relation strategies, each situation is unique – there is no one-size-fits all approach. However, are there commonalities and best practices for gaining attention when your client has real news to share? What do media relations champs have on their checklists? Tomorrow (Wednesday, 6/24/15) at 1-2 p.m. Eastern time, our monthly #SoloPR Topic Chat on Twitter will focus on what to do when your client has news.

Join us as we discuss the following topics:

  1. How do you research the best media/influencer targets?
  2. What tools are most useful for your media relation efforts?
  3. How do you determine the best timing and avoid conflicts?
  4. Do you put a press release over the wire? If so, which one is best? Do free wire services work?
  5. What’s the best place for an announcement to “live”? Where do you post?
  6. What do you if your pitches are falling flat?

Learn from your fellow solo PR Pros – many of whom are at the top of our field – tips and tricks for getting the most out of your client’s news.

Never participated in a Twitter chat? Here’s how.

Do you have any additional questions on media not included above? Let us know in the comments, and we’ll be happy to address them during the chat.

Please make your plans now to join us Tomorrow (Wednesday, 3/27/15), at 1-2 p.m. Eastern time (10-11 a.m. Pacific), and be sure to check back here on Thursday for the chat re-cap!

Note: This is our last Twitter chat until after our summer break! #SoloPR Twitter chats are going on hiatus for the hot and lazy days of summer. We'll see you again in September!

Written By Kellye Crane
Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She's a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo.

1 Comment

  1. thanks

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