Tara McDonagh – Tara McDonagh Communications LLC

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Contact Name:
Tara McDonagh
Company Name:
Tara McDonagh Communications LLC
Boston/MA, United States
Social Media Profile Links:
Communication Strategy* Messaging* Content* Public Relations * Internal Communications *

I work with businesses to help them meet and exceed their goals through creative and thoughtful communications strategy and execution.

I couple nearly 20 years of communications leadership experience together with an intense focus on using communications to advance business goals. I've led public relations, internal communications, public affairs and crisis communications functions at some of the nation's largest brands and smallest start ups in both agency and corporate settings. Blue Cross Blue Shield of Massachusetts, Monster.com and Weber Shandwick are just some of the big names on my resume where I held leadership roles. Industry experience includes:

HEALTHCARE: I held three communications leadership positions (public relations, public affairs and crisis communications) at Blue Cross Blue Shield of Massachusetts, reporting to the Senior Vice President of Corporate Communications & Citizenship, at this highly regulated, multi-billion-dollar company. I led communications for product launches, new contracts, thought leadership campaigns, network terminations, and other various complex healthcare issues. I continue my work in healthcare communications today through PR/media relations support of companies in the pharma, supply chain and telehealth spaces.

TECHNOLOGY: I spent a decade at some of the most well-respected technology PR agencies in the world including Weber Shandwick and PAN Communications. I worked with various technologies including desktop virtualization software, network switches, security hardware and software, RFID and supply chain technologies, marketing software and recruiting/HR software. Today, I continue with my technology industry communications work by supporting companies in the supply chain and health technology industries.

ENERGY: Supporting current client work in the renewable energy field, I help advance business goals through repositioning my client's organization and increasing visibility in North America through communication campaign planning, content development, and crisis communication response including: COVID-response communications, CEO speeches, byline (ghostwritten) thought leadership story ideas and writing, campaign planning, developing and executing content for internal and external storytelling, web content, and more.
Industry expertise