Convincing Clients to Prepare for Crisis

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Convincing Clients to Prepare for Crisis

Jun 11, 2019 | Living the Life

Convincing Clients to Prepare for Crisis

Jun 11, 2019 | Living the Life

Communications professionals know having a PR crisis plan in place is invaluable. It is the one asset we hope we never have to use on a client’s behalf.

There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Then there are others who do not understand or appreciate how crucial it is to have a plan in place. Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built.

One way to convince a reluctant client is to show how a botched PR crisis can affect their bottom line. PR Daily pulled these stats when Chipotle and United Airlines were each faced with customer-facing crises:

  • “In Chipotle’s case, E. coli outbreaks caused the company’s stock price to plummet 40 percent. The fast-food chain lost an estimated $8.3 million from the fiasco.”
  • “United Airlines, which dominated headlines when a man was dragged off an over-booked flight, only took a 2.5 percent stock hit after the PR crisis, but lost an estimated $700 million.”

If your clients have a PR crisis plan in place, terrific. If not, or if you are seeking resources to begin, start with the following infographic shared with us from

Top Tips For Handling A PR Crisis from News Exposure

We are also proud to have among our members seasoned crisis PR pros who have created sound PR crisis plan resources:

Start now. Get one step ahead. Join Solo PR Pro for access to a Media Training template and many more members-only tools.

This post was written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC . Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.

Photo by Jametlene Reskp on Unsplash

Written By Karen Swim
Karen Swim is the President of Solo PR and Founder of public relations agency, Words For Hire.