On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 08, 2015, we weighed in with opinions and insight on the following topics of interest:

1. Do you think knowing how to navigate InDesign and Photoshop are essential skills in PR?
2. How do you decide what skills are worth your time investment, and what to subcontract?
3. What do you think of courses that offer “certification” in a particular area (e.g., social media marketing)?
4. Best ways to promote clients on social media keeps changing. What tactics are you seeing the best results from?

A few of the top tweets are highlighted below (followed by a link to the full transcript):
4.8.15 Chat Highlights

Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions in the comments!

In case you missed it, the #solopr chat has moved to a twice monthly schedule. We meet the second and fourth Wednesday of each month from 1-2 p.m. Eastern – a regular ritual for some of the savviest PR pros on Twitter. Anyone with a Twitter account is welcome to participate. If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro – our private Facebook group is available 24/7.