Chat Recap: PR Wins, Fails, Advice and the Art of the Apology

Press Conference

By Congress of local and regional authorities [CC-BY-2.0 (], via Wikimedia Commons

Mea culpas and mittens were among the topics discussed during the February 5 #solopr Twitter chat. Independent pros in PR, Social Media and related fields served up smart advice and insight about the following topics of interest:

  1. Today, CVS drugstore announced it's going to stop carrying cigarettes (billions in sales). What's the PR implication? #solopr
  2. What are some tips you have for recent grads looking for entry level PR positions? What if they'd like to be #solopr some day?
  3. In a crisis situation, what are the hallmarks of a good apology? #solopr
  4. During Superbowl, @JCPenny sent tweets w/typos, then said “sorry, we were wearing our new mittens” w/pic. Thoughts re: tactic? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter.  Anyone with a Twitter account is welcome to participate.