On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November 11 2015, we weighed in with opinions and insight on the following topics of interest:

1. Do you do annual plans for your clients, or are they more by program/project? #solopr
2. Do you find there is a sweet spot for your clients in terms of PR plan length? #solopr
3. How specific do you get with your target audiences in a plan? #solopr
4. Do you include your key messages in the plan, or keep it separate?  #solopr
5. Is there anything you’ve found doesn’t work for PR plans? #solopr
6. Let's make this Q6: RT @PaulaJohns: do you use Word for plans, or PPT? I'm not a huge PPT fan but have moved in that direction. #soloPR
7. What do you think clients most appreciate about your PR plans?  #solopr

A few of the top tweets are highlighted below (followed by a link to the full transcript):

11.11.15 Chat Highlights

Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions in the comments!