During the September 18 #solopr Twitter chat, independent communications professionals discussed what to do when a client isn't covered in a relevant article, how and when to use social media advertising, and how to keep the lead pipeline flowing. In addition to the downloadable transcript in PDF, the following Storify highlights some of the most popular tweets from the chat:

The specific questions, and top responses, from the September 18 #solopr Twitter chat, include:

http://storify.com/SoloPRPro/solopr-highlights-9-18-13

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate.