Today is my wedding anniversary. It doesn't even seem possible, but my husband and I have been together for 19 years, and married for 15. This anniversary feels like a big one, and I'd like to take this opportunity to thank him for being the unsung hero of my business...
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Solo PR Pro Blog
Foolproof Formula for Handling Brain Pickers
We all know they're out there -- reminiscent of zombies, they issue a common refrain: "Can I pick your brain?" Perhaps these brain pickers have no idea how many requests of this type the typical solo PR pro gets in a given month. Regardless, the next time someone...
Radio, ProfNet, Measurement, & More
During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges. Specifically, the following questions were addressed: 1. This article (by a radio person) on "Why Radio...
Why You Need a Little Google Analytics in Your Life
This is a guest post by Fabiola Fleuranvil of Blueprint Creative Group. Let's face it. There's so much for a Solo PR pro to be concerned about- business development, marketing, client management, networking, social media, and the list goes on. And now, you can add...
Extra Costs, Website Leads, Summer Vacation & More
During the May 18 #solopr Twitter chat, solo PR pros shared insight on adding mileage expenses into client contracts, building your own website, getting leads from your website, and taking a summer vacation. The following questions helped guide the conversation: 1....
Challenges Beyond Our Own
I'm usually not keen about covering my support of various causes on this blog, and I'm rarely personal. But I’d like to share why I feel a connection and have signed on as a Blue Key Champion for USA for UNHCR, the UN Refugee Agency. As someone who lived in New...
Competing with Bigger Firms, Selling Social Media, & More
During the May 11 #solopr Twitter chat, solo PR pros discussed competing with bigger firms, tricky client situations, selling social media, & working with clients in complicated industries. Specifically, the following questions were addressed: 1. What is the best...
Unbilled Work, Tracking Client Progress, & New Business
During the May 4 #solopr Twitter chat, independent PR pros shared insight on responding to clients who ask for unbilled work, tracking client/campaign progress, and speeding up the new business process. The following questions helped guide the conversation: 1. What do...
Keep Reaching
A man’s reach should exceed his grasp, or what’s a heaven for? -Robert Browning Some days, reaching for what’s beyond our comfort zone feels too difficult. It’s hard to push the boundaries, and often situations outside our control test our patience and...
Time-Keeping, Media Connections, & Small Biz Publicity
During the April 27 #solopr Twitter chat, independent PR pros discussed time-keeping systems, connecting with the media, and generating publicity for small businesses. Specifically, the following questions were addressed: 1. What do you use for time keeping...
New Look – New Newsletter!
Independent PR consultants have their own issues, and it’s high time we had our own newsletter. For PR and consulting news, tips, special deals, and previews, signup today for the new Solo PR Pro e-Newsletter. This free email newsletter will come to you every two...
Social Media Non-Believers, Stubborn Clients, & More
During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation: 1....