There are many advantages to working with independent PR consultants, and thousands of organizations every day select the benefits of working with a Solo PR Pro over the alternative options.
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A little more detail on these top 5 points from our crowdsourced discussion:
1. Solo PR Pros are some of the most skilled public relations professionals in the world, accessible to organizations that aren’t a fit for big agencies
2. Get real value and results through senior-level attention and guidance – no junior staff bait and switch!
3. Consultants are more flexible – scaling up and down as your needs warrant. We have vast networks and put together custom teams specific to the needs of each client (no cookie cutter approach).
4. PR consultants develop strong ties to clients and share their passion – true partners, not just vendors
5. Indies are innovative and agile industry leaders – not constrained by a job description, we quickly add new skill sets and respond to market changes.
If you're an indie consultant, what would you add to the list? If you're considering hiring a Solo PR Pro, what questions do you have that we can help answer for you? Just let us know in the comments!