I decided to start Solo PR Pro because I’m often asked to recommend online resources that focus just on independent PR and Marketing Communications consultants… and I realized there really aren’t any. Solo PR Pros have a great life, and I firmly believe that more people would go independent if they knew how. Even for those of us who’ve been doing this a while, there are always new skills to learn and innovative tools to try.
This blog will provide tips and advice on being and becoming a Solo PR Pro:
- Solo – The “Solo” in Solo PR Pro is a bit of a misnomer, since we aren’t completely alone, but we do operate independently (which I think is the best part!). This blog will address the key questions of going solo: how do you decide when the time is right to make the leap? Do you have to dive into the deep end, or can you wade in? What kind of fee structure should you use, and how do you get started? We’ll also look at how to offer new services for additional revenue streams, as well as ways to maximize effectiveness once your PR consulting business is underway.
- PR – The Public Relations industry is changing dramatically, due to the massive shifts taking place within traditional media outlets and the growing importance of social media. Marketing Communications is also undergoing a transformation, as the marketing mix continues to evolve with the emergence of new technologies. As solo PR pros, it’s important that we remain forward-looking and provide leadership to our clients – this blog will cover the key takeaways you’ll need to know about our developing industry.
- Pro – As an independent consultant, you are a business owner. In addition to things like business formation, taxation and legal issues, we’ll cover decisions like what kind of office set-up you’d like, what technologies you’ll be using, and what kind of marketing materials you really need.
The blog is just getting going, so thanks for bearing with me as I work out any kinks (and thanks for being one of my first readers, by the way!). Here are a couple posts to get you started:
For me the most important and exciting thing about this blog will be building a community here where we can all learn from each other and share ideas. If you have any topics you’d like to see covered in the near-term, suggestions are welcome! Please send them along using the contact form, or note them in the comments.
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