Upscale Clients, Membership Sites, Firing An Under-Performer, & More

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing,  and journalists’ social media behavior. The following questions were addressed:

1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown.

2. What’s the upside/downside to appearing in paid, premium content for our clients? Are membership sites worth pursuing?

3. From a community member: How do you fire someone who’s not performing? (as a solo I’m out of practice w/this one!)

4. Whether or not employed in your target media, what behavior/engagement do & don’t you like to see from journos in social media?

Be sure to check out the transcript in PDF for the full discussion. What’s your take on these important PR topics?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.